Just Listen: Discover the Secret to Getting Through to Absolutely Anyone


by Mark Goulston (Author)

Getting through to someone is a fine art, indeed, but a critical one nonetheless. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can’t break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston shares simple but powerful techniques readers can use to break through the stubborn and hardened outer layers of coworkers, friends, strangers, or even enemies. Just Listen reveals how to:• Make a powerful and positive first impression• Listen effectively• Talk an angry or aggressive person away from an unproductive reaction and toward a more rational mindset• Achieve buy-in–the linchpin of all persuasion, negotiation, and sales• And moreWhether you’re dealing with an angry client, a potential customer, or even a friend or family member who isn’t seeing eye to eye with you, your goal is most likely persuasion. And the first make-or-break step to getting there is having them hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone.

Book Description

Foreword by Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back

More than 100,000 copies sold!

Do you ever feel like you’re talking to a brick wall?

The first step in persuading anyone to do anything is getting them to hear you out. But whether the person is a cynical colleague, furious customer, or overwhelmed spouse, their emotional barriers may be blocking your message. And if you can’t break through, you can’t move forward.

Just Listen has helped tens of thousands of people tear down walls and establish productive communication. In this landmark book, veteran psychiatrist and business coach Mark Goulston reveals simple, proven techniques for moving people from resistance to consensus, explaining how to:

Listen effectively • Make even a total stranger—perhaps a potential client—feel “felt” • Shift an angry or aggressive person into a calmer, more receptive state • Use empathy jolts to quickly bridge communication gaps •Turn negative people into assets using the “Magic Paradox” • Achieve buy-in, the linchpin of all negotiation, persuasion, and sales • And more

Barricades between people become barriers to success and happiness, so getting through is not just a fine art—it’s a crucial skill. With Just Listen, readers learn how to transform the “impossible” and “unreachable” people in their lives into true allies, loyal customers, and lifelong friends.

From the Back Cover

“Goulston provides brilliant yet doable techniques for getting through to others. . . .This book transcends the self-help category by promoting real communication.” —Library Journal

Is there someone in your life who just won’t listen, no matter what you say? Maybe it’s someone at work: a subordinate, a team member, a client, your boss. Or maybe it’s someone at home: a partner, a parent, a defiant teen, an angry ex. If only you could get that person into a calm and receptive state of mind, you’d probably be able to work out your differences. . . .

Just Listen will get you there. In this powerful yet engaging book, acclaimed psychiatrist and business coach Mark Goulston reveals how to get through to anyone—even when successful communication seems impossible—with simple yet remarkably effective tools and techniques that can make your words compelling and break down the walls that keep you from getting through to the people you need to buy into your ideas and goals.

How effective are Mark’s techniques? One of his areas of expertise is training FBI and police hostage negotiators to handle life-or-death situations. “The same tips I teach these professionals for building empathy, de-escalating conflict, and gaining buy-in will work in any situation,” Mark says. “Whether you’re fresh out of school . . . or a CEO, once you master these skills you can take them wherever you go in your career and your life.”

Just Listen has given tens of thousands of people the tools and confidence to get through to the unreachable people in their lives. With the proven techniques in this remarkable book, you’ll learn how to turn frustrating situations into positive outcomes and rewarding relationships. Just refer to Just Listen—whenever a job, a sale, or a relationship hangs in the balance.

Mark Goulston, MD, is a business advisor, consultant, coach, speaker, and psychiatrist. The author of Get Out of Your Own Way and other popular books, he blogs for Harvard Business Review, Fast Company, Business Insider, Huffington Post, and Psychology Today; cohosts a weekly radio show; and is featured frequently in major media, including The Wall Street Journal, Fortune, Newsweek, Time, CNN, Fox News, and the TODAY show.


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