The Myth of Multitasking: How “Doing It All” Gets Nothing Done

In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.

From the Inside Flap

The Myth of Multitasking

“Remember this rule: the more responsibility you have, the more hats you wear, the more likely you are to become inefficient.”

In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.

In his groundbreaking book, management expert Dave Crenshaw offers clear solutions for dealing with today’s information-saturated world. He shows what to do when interrupted by co-workers and how to deal with distracting electronic communications such as e-mail and phone messages. Written with wit and a healthy dose of wisdom, The Myth of Multitasking helps business leaders and employees

• Recognize why multitasking is a false construct
• Understand the difference between background-tasking and switchtasking
• Create a new and realistic weekly budget for using time
• Schedule recurring appointments with key people

For anyone who has difficulty focusing on the task at hand or paying attention to others when they are speaking, The Myth of Multitasking is an invaluable resource.

From the Back Cover

Praise for The Myth of Multitasking” If every busy professional could internalize Crenshaw’smessage in this book, we’d all get much more done in less time.”
—Gina Trapani, lead editor, Lifehacker.com; and author, Upgrade Your Life“Every great CEO and rainmaker needs this book!”
—Jeffrey J. Fox, author, How to Become a Rainmaker

“A fresh take on the problem of timewasters in our corporate and personal lives, The Myth of Multitasking will change your paradigm about what is productive and what is not.I loved the concept of ‘switchtasking’ versus multitasking. A must-read for all.”
—Hyrum Smith, co-founder, Franklin Covey; and CEO, Galileo

About the Author

Dave Crenshaw is a business coach and founder of Fresh Juice Strategy. He coaches and trains CEOs and management teams worldwide. Crenshaw is a graduate of Brigham Young University’s Marriot School of Management and a frequent keynote speaker.